Seasoned professional with strong business sense
and a "make-it-happen” attitude
Extensive hands-on and management experience in project
management, budgeting, resource planning, client liaison, vendor relations,
event management, process development, office administration, payroll
and employee benefits
Strong organization and prioritization skills
Excellent communication and presentation skills
Expertise in database development and management - Data
acquisition, segmentation, lead generation, reporting and analysis
Exceptional computer skills
EXPERIENCE
Project Management
Developed and executed short and long range strategic Marketing programs
and campaigns; captured mind share with targeted events such as Seminars,
Conferences, Executive Summits and press launches throughout North
America
Developed database CRM tools in MS Access to manage and segment prospect
data, measure success and ROI of marketing campaigns to engage key target
accounts. Provided recommendations on key outcomes and future directions
Worked closely with Sales Teams, Consultants
and Marketing to ensure alignment and integration of
marketing initiatives and to drive awareness for key offerings through
the development and execution of targeted marketing programs
Selected agencies and suppliers, negotiated contract terms and conditions
for major services; acted as liaison with external agencies on ongoing
promotional campaigns
Developed budgets (approx. $3 million), managed and approved
all marketing expenses; tracked and reported on expenditures
Designed and implemented data, project management and administrative
systems and procedures obtaining input and buy-in from key stakeholders.
Managed staff positions including Global marketing managers,
research assistant, technical writer, graphics coordinator, event coordinator,
promotion coordinator and marketing assistant
Marketing and Communications
Oversaw creative and production activities for print, internal and
external web sites, advertising, direct mail, collateral materials,
promotional items and events
Developed and implemented strategic and long term Corporate Communications
Plans
Developed and implemented corporate image for all marketing materials,
internal and external documents
Built corporate and industry-targeted collateral and presentations
Prepared Trade Show schedules and budgets, coordinated logistics and
conducted post-event analysis
Worked with PR resources to develop content for press releases, annual
reports, marketing collateral, corporate newsletter and web sites.
Managed the production of annual reports - creative and
content; developed Investor Fact Sheets
Responsible for logistics for annual shareholder meetings, webcasts
and quarterly conference calls
Managed the dissemination of financials and other disclosures; submitted
SEDAR filings.
CONTRACTS
Rohwedder Canada Inc (current)
Customization and Implementation of Sales and Customer
Management tool in ACT! 2008 Premium
Web site strategy and implementation of SEO and new web
site for North American operations
Zodiac Swim School (ongoing)
Re-designed Zodiac Swim School database to manage student
enrolment, invoicing and payments.
Data management and reporting modules include
family, adults, students, courses, class changes and withdrawals, discounts
and credits, email notifications and purchasing of merchandise.
Database was linked to Quick Books for invoice and payment
management.
Sirific Wireless (ongoing)
Manage Sirific Parts and Test database
Custom Test reports in Access and Excel
Manage Board Builds with Contract Manufacturer
EMPLOYMENT
Project Manager - Sirific Wireless Corporation Waterloo, Ontario, (March 2003 to May 2007)
Sirific Wireless is a fabless semiconductor company that develops and markets
Radio Frequency (RF) transceiver technologies.
Managed the scheduling, resourcing and budgeting of projects to ensure
the project deliverables and targets are met according the approved
schedules
Liaised with team members at all levels in the organization to resolve
project issues and negotiate priorities and resolutions where conflicts
arise.
Managed all vendor relationships for fabrication and assembly of prototypes
Manage the acquisition of components, ensuring lead times and inventory
meet development schedules
Developed an integrated project management database to track quotes,
orders, purchases, inventory, and document control
Developed a database tool and purchased related hardware to acquire
and manage millions of records of test data generated by automated test
programmes
Managed the development of a web-based interactive reporting
tool to enable all members of the organization to view real-time test
results
Director of Marketing - Sirific Wireless Corporation (February 2002 to March 2003)
Developed overall Corporate Marketing strategy - Strategic Initiative/Mission
Statement/Value Proposition
Established requirements for collateral materials and established timelines
for completion
Communication of Corporate Marketing Strategy to
External & Internal
audiences
Managed communications with the Media & Analyst
Communities; Press Releases; Investor Relations
Develop technical graphics and presentations, editing and formatting
of technical papers
Developed and maintained Corporate Web Site at www.sirific.com
Built internal web site (SharePoint Team Services Intranet) for internal
communications, project management and reporting
Director, Marketing - UPI Inc Guelph, Ontario, (March 2001 to December 2001)
UPI is a provider of quality energy products in rural Ontario, serving
over 15,000 clients.
Responsible for managing all marketing programs that promoted products
and services to urban communities and residents in rural Ontario
Managed special events and promotions; developed brochures, advertisements
and other print collateral,
Managed Customer Service department; developed customer service management
tool and trained staff in its use
Managed team consisting of Customer Service Manger, Customer Service
Coordinator, Manager of Public Relations and a Manager of Creative and
Consumer Direct Marketing that were focused on providing quality services
and relevant information to this customer base.
Developed Access database tools to manage targeted
campaigns, internal projects, budgets and forecasts, purchasing, sales & inventory
transactions, customer service calls, employee data and job descriptions.
Built complex queries and generated multi-level reports to drill down
and analyze on progress, trends and other key data
Developed and managed web development project
Director, Marketing - Descartes Systems Group Inc. Waterloo, Ontario (1998 - 2001)
Descartes Systems Group (NASDAQ:DSGX, TSE:DSG) is a world leader in collaborative
logistics management, providing customers with the Internet-based technological
capabilities to manage the end-to-end supply chain.
Progressive positions as Marketing Manager, Director
of Field Marketing, Director of Marketing
Developed target marketing
campaigns to identified decision makers in pre-qualified
key accounts,
generating
leads that
let to over 500
meetings at the senior decision-maker level within in 12 months.
Launched Descartes products and services to the 3PL, Freight Forwarder,
Ocean Carrier, LTL/Common Carrier, Automotive, Consumer Packaged Goods
(CPG), High Tech, Postal and Retail Verticals
Developed MS Access database to manage the acquisition and analysis
of market and competitive data
Organized a User Group Conference in Atlanta that was attended
by over 300 international customers, vendors, business partners and
guests. Evaluation forms indicated that a high percentage of attendees
highly rated the event in the areas of organization, the quality of
the venue, the service and the program.
Designed and produced 1999 and 2000 Annual Reports - Descartes'
1999 Annual Report received second place in an international Annual Report
competition
Manager, Marketing Communications - Systems Xcellence Inc. Milton,
Ontario (1996 - 1998)
Systems Xcellence Inc. (SX) combines web-enabled, real-time transaction
processing technology with business consulting expertise and technical services
to deliver patient-centric software solutions to the healthcare benefits
industry.
Created the initial SX web site - architecture, design and content
- increasing exposure of products and services to a global audience
of potential customers, investors and employees
Developed Sales Database and CRM tool in ACT to consolidate and manage
sales leads, reporting and forecasting for sales reps.
Technical Writer, Project Support Specialist - Iotek Inc. Dartmouth, NS (1993-1995)
Implemented a Logistics database in MS Access to manage the sourcing,
purchasing, identification, configuration and movement of hardware
for a $1+Million Acoustic Surveillance/Signal Processing System
Edited and formatted technical documentation; managed documentation
control
Manager, Information and Corporate Communications -
Canadian Center
for Marine Communications St. John's, NF (1992-1993)
Established a Technical Resource Center and designed and implemented
a user-friendly, computerized document cataloguing and retrieval system
using File Maker Pro, resulting in an increased utilization of resources
by staff and member organizations
Initiated in-house production of Newsletter and Annual Report, saving
the Center over $12, 000 per year
Consultant - Women in Trades and Technology St. John's, NF, (1991-1992)
Contracted by Women in Science and Engineering to establish the Newfoundland
and Labrador Chapter of Women in Trades and Technology - an education
and advocacy organization dedicated to promoting and assisting in the
recruitment, training and retention of women in trades, technology,
operations and blue collar work.
Researched and created a database that networked over 500 women in trades
and technology and formed the basis of the initial membership drive
Developed a program and coordinated all arrangements for WITT's inaugural
Conference
Wrote a One-Year-Plan and secured $60, 000 from the Newfoundland Government
Council Administrator - Newfoundland and Labrador Science
and Technology
Advisory Council St. John's, NF (1988-1991)
Established Secretariat offices, purchased equipment, developed and
maintained all accounting, payroll and general administrative systems
and procedures
Set-up and coordinated Scientists in the Schools Speaker's Program and
Directory to increase student awareness of science and technology career
options
Coordinated Science Awareness Workshops to promote environmental and
science education issues in the community
Organized “Changing Newfoundland's Economy through Science and
Technology” Conference which was attended by over 200 academic
and business leaders in Atlantic Canada
EDUCATION
Bachelor of Science - University of
Guelph (1984)
Bachelor of Arts - University of
Guelph (1984)
Certificates and Courses
ISO 9000 Implementation and Documentation (2 days) certification
(Feb 1998)
Fundamentals of Investor Relations - (1 Day) Canadian Investor Relations
Institute (Feb 1998)
Overview of Marketing Communications - (On-line) San Jose University,
Continuing Ed (Mar 1998)
Leadership through Team Building - (3 days) York University (Oct 2000)
Workplace Standard Medic First Aid (2 days) Guelph (Jun 2001)
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